Brand Focus – Deda

Founded around 30 years ago, Deda is a brand of Dedaindustrie SRL, along with Dedacacia Strada who produce frame tubing and carbon framesets. Around the turn of this century, Dedacacia Strada produced the most in-demand frame tubing, including U2, EM2 and the catchily named, SC61.10A. Deda have become synonymous with bike finishing kits – handlebars, […]

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