Brand Focus – Lezyne

Compared to many manufacturers in cycling, Lezyne is a relatively new business. Established in 2007 by Micki Kozuschek, a former professional triathlete. Previously he had built the Truvativ brand before selling it to Sram in 2004. From the beginning, Lezyne’s tagline, ‘Engineered Design’ spelt out what Lezyne were going to do differently. To engineer and […]

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