Brand Focus – Mavic

Mavic is a French company best known for its range of bicycle wheels and rims. Mavic is an acronym of Manufacture d’Articles Vélocipédiques Idoux et Chanel. The company was founded by Charles Idoux and Lucien Chanel in Lyon, France in the late 1800s. They initially specialised in making bicycle mudguards. Innovation Mavic was the first […]

The post Brand Focus – Mavic appeared first on Merlin Cycles Blog.