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Nerd Alert podcast: Turns out some bikes are more sustainable than others
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Nerd Alert podcast: Turns out some bikes are more sustainable than others
Trek released an inward-facing sustainability report a few months ago, and it’s eye-opening.
The document doesn’t paint an especially rosy picture (e-bike haters will have a field day with this one), but it does provide some very useful information along with a solid roadmap for how to improve things.
In this episode, The Nerds sit down with Trek’s director of brand marketing and public relations, Eric Bjorling, to discuss some of the details of the report, and also ask some hard questions about how to deal with some of its inconvenient truths.
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