Sixty Years of Sidi

Sidi are arguably the most iconic name in road cycling shoes and an undoubted market leader. The current president, Dino Signori, used his initials to name the company when it began in 1960, producing mountain sports footwear. The 1970’s saw Sidi diversify into motorcycling boots and cycling shoes. Since then, many of the best road […]

The post Sixty Years of Sidi appeared first on Merlin Cycles Blog.